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Eating the big fish: how challenger brands can compete against brand leaders
Eating the big fish: how challenger brands can compete against brand leaders
Author
Morgan, Adam
Publisher
John Wiley & Sons
Publication Date
c1999
Language
English
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Subjects
Subjects
Brand name products
Brand name products -- Management
Business
Management
New products
Product management
More Details
Contributors
Chandler, A. T.
Reader
Morgan, Adam
Author
ISBN
9780471242093
9781663708465
9780470527757
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