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Brand esSense: using sense, symbol and story to design brand identity
Brand esSense: using sense, symbol and story to design brand identity
Author
Gains, Neil
Publisher
Kogan Page Limited
Publication Date
[2014]
Language
English
Book
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Table of Contents
From the Book
The reality of perception
The senses close up
Sensing from a distance
Symbols and signs
Story and archetypes
Using archetypes in branding
Finding the esSense of your brand
Applying the esSense framework.
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Subjects
Subjects
Branding (Marketing)
Brand name products
Corporate image
Logos (Symbols)
Markenpolitik
Wahrnehmung
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ISBN
9780749470012
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