Guerrilla marketing in 30 days

The guerrilla marketing mindset

The purpose of your marketing

Competition and research

Target market

Positioning

Niche marketing

Marketing plan and strategy

Competitive advantages and benefits

Identity and branding

Marketing communication and creative planning

Advertising and media plan

Business networking

Strategic alliances and fusion marketing

Direct selling

Telephone selling and marketing

Printed collateral, brochures, and sales sheets

Direct mail

Radio/television/cable TV

Marketing hooks

Public relations

Marketing calendar

Other marketing: speaking, coupons, and contests

Online marketing, part I

Online marketing, part II

Online marketing, part III

Trade shows and expos

Newsletters

Marketing budgets

Plan execution and implementation

Expansion/new markets/new income streams/new products

New plan : the next 30 days and beyond

Referral strategies.