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Media monoliths: how great media brands thrive and survive
Media monoliths: how great media brands thrive and survive
Author
Tungate, Mark, 1967-
Publisher
Kogan Page
Publication Date
2004
Language
English
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Table of Contents
From the Book
The broadcasters
The newspapers
The magazines
The information providers.
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Subjects
Subjects
Brand name products
Economic aspects
Mass media
Mass media -- Economic aspects
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ISBN
9780749441081
NoveList
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