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How brands grow: what marketers don't know
How brands grow: what marketers don't know
Author
Sharp, Byron
Publisher
Oxford University Press
Publication Date
2010
Language
English
Book
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Table of Contents
From the Book
Evidence-based marketing
How brands grow
How to grow your consumer base
Which customers matter most?
Our buyers are different
Who do you really compete with?
Passionate consumer committment
Differentiation versus distinctiveness
How advertising really works
What price promotions really do
Why loyalty programs don't work
Mental and physical availability
A final word.
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Subjects
Subjects
Branding (Marketing)
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ISBN
9780195573565
NoveList
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