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The referral engine: teaching your business to market itself
The referral engine: teaching your business to market itself
Author
Jantsch, John
Publisher
Portfolio
Publication Date
2010
Language
English
Book
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Description
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Published Reviews
Table of Contents
From the Book
The realities of referral
The qualities of referral
The path to referral
The referral system view
Your authentic strategy
Content as marketing driver
Convergence strategies
Your customer network
The strategic partner network
Ready to receive
Referral-specific campaigns
Snack-sized suggestions
Workshop.
Author Notes
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Subjects
Subjects
Business
Business referrals
Viral marketing
Word-of-mouth advertising
More Details
Contributors
Jantsch, John
Author, Reader
ISBN
9781591843115
9781469002071
UPC
NoveList
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