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Be a free range human: escape the 9-5, create a life you love and still pay the bills
Author
Publisher
Kogan Page
Publication Date
2013
Language
English
Description
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Table of Contents
From the Book
Acknowledgements
Prologue
Introduction
From beach to boardroom
What I do now (work or pleasure?)
Jobs are so last century (welcome to free ranging)
What this book is not
Who am I to write this book?
How to read this book
Part 1. Get Ready For the Ride
Get set up to get the most from this journey.
1. What your school career adviser never told you
The 'safe job' myth
Myth buster
Free range third way
2. Why this matters now
What would you do if you had only one life?
Notes for Part 1
Part 2. Creating Your Free Range Life (How to Decide What You Really Want)
Dream big, discover your strengths and find out what to do when you want to do everything. Figure out what you really want.
3. Why doing what you love is not negotiable
The two-step strategy
4. Dream big - then get off your butt and do it
How to quit your job, write a book and get on TV (while baking cakes)
Dare to dream
5. Defrosting - your secret weapon in figuring out what you want
Is your GPS out of whack?
6. How to create your perfect 'career' when you want to do everything
The 'one thing' myth
Myth buster
7. Spot your superpowers
Average is no longer an option
Weaknesses are just strengths in the wrong environment
How to use your strengths to find your thing
Free Range Profile Benny's Story: Travel the world, learn languages, and make a living from your blog
8. Taking free range action
The 'endless research' myth
Myth buster
Free range third way
Notes for Part 2
Part 3. Think Like a Free Range Human
You don't need oodles of experience, a wildly original idea or even funding. How to start for under £100 (and find out if your idea will work within two weeks). Decide on your new free range career.
Free Range Profile Peter's Story: From T-shirts to US$100k without an office
9. Why you don't need an original idea
The 'originality' myth
Myth buster
Free range third way
10. Why you don't need oodles of experience (what you have to offer other than your CV)
The 'oodles of experience' myth
Myth buster
Free range third way
11. What a free range business looks like (or: what can I do other than start a cafe?)
Four free range business types (plus one extra option)
12. How to free range-ify your idea
13. How to start for under £100
14. How to know if your idea will work (test your idea in seven days)
How to know if your idea can pay enough
How to know if people will really pay for what you have to offer
Free Range Profile Susan's Story: From idea to income in 10 weeks
Notes for Part 3
Interlude Free Range Reality Check
A rush of inspiration and free range thinking (how to overcome those 'reasons why not' and make anything happen).
15. Meet the people who don't want you to escape the career cage (or: the beige army unmasked)
16. What to do with those reasons why not
The 'not for the likes of me' myth
Myth buster
Free range third way
Free Range Profile Jon's Story: How to quit your job, move to paradise and get paid to change the world
Notes for Interlude
Part 4. Build Your Free Range Escape Hatch
Get started, get known fast, and start earning that free range income (even while still in your job!). An unconventional guide on how to build things up, stand out from the crowd, and then escape the career-cage trap in your 10 steps to freedom. Discover how to earn the income, get the lifestyle and break free (on your terms).
17. Making a living without an office (or a boss)
18. Why you don't need a business plan (or an MBA)
The 'research' myth
Myth buster
Free range third way
19. Why you don't need to appeal to everyone
Big lives come from bold steps
20. How to decide who gets to give you money
From burnout to brilliant: a real life turnaround
How to choose your niche
21. How to brand like a rock star
The power of branding as you
Your brand is more than a name
22. How to stand out from the crowd
How to stand out (by being more you)
Free Range Profile Connie Hozvicka: I earned more in one month than I did in three months in my job
23. How to do the Free Range Faststart
Meet the Free Range Faststart
Choosing your Faststart partners
24. How to get clients without paying for advertising
Old versus new marketing
Seven steps to a hot email relationship
25. Instant status
Status hacking 101
Three pillars of instant status
26. How to communicate in an unsucky way
27. Why you don't have to be an all-rounder (you don't have to do it all alone)
28. How to sell without selling your soul
The four e's of selling without selling your soul
29. Get comfortable with setting your salary
30. What to do when you get stuck (when to give up and when to give in)
31. How to live and work anywhere
Focus on the advantages
Travel checklist
32. How to quit your job: 10 steps to freedom
Notes for Part 4
Epilogue
Index
Author Notes
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More Details
ISBN
9780749466107
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