Corporate communications: convention, complexity, and critique

PART ONE: THE NEW CORPORAL PROJECT; Corporate Communication: The Corporalization of Communication; Integrated Communication: The Body Unfolds; Corporate Identity: The Body Is Branded; Corporate Reputation: The Body in the Eyes of the Other; PART TWO: BEHIND THE CORPORAL PROJECT; The Diagnosis Behind Corporate Communication: The Story of the Fragile Body; Corporate Communication as Control: The Disciplined Body; Corporate Communication as Flexibility: A Supply Body; Corporate Communication as Polyphony: The Polyphonic Body.