Brand aid: taking control of your reputation before everyone else does

Foreword / Michael Fertik

Introduction

Chapter 1. What's a Brand, and Who Says I Have One?

Chapter 2. Who Do You (and They) Think You Are?: Defining Your Personal Brand

Chapter 3. The Care and Feeding of Your Personal Brand

Chapter 4. Your Internet Footprint (Be Careful Where You Step)

Chapter 5. The Best Offense Is a Good Defense: Protecting Your Brand

Chapter 6. Repairing Brand Damage

Chapter 7. No Brand Is an Island: Your Personal Brand at Work (and at Home)

Chapter 8. Profiles in Personal Branding (for Better or Worse)

Chapter 9. Personal Branding for Every Age and Stage

Teens

College Students

Family

Early Career

Seasoned Pros

End of Career

Final Note

Acknowledgments

Resources

Personal Brand Assessment