Handbook of public relations

Shifting foundations : public relations as relationship building / Robert L. Heath Two-way symmetrical public relations / James E. Grunig A rhetorical enactment rationale for public relations / Robert L. Heath Public relations and community / Kenneth Starck, Dean Kruckeberg Cultural topoi / Greg Leichty, Ede Warner Updating public relations / David McKie In search of a metatheory for public relations / Roy Leeper Interpersonal communication and public relations / W. Timothy Coombs Public relations field dynamics / Jeffrey K. Springston, Joann Keyton Bringing publics into public relations / Shirley Leitch, David Neilson Research perspectives on "the public" / Gabriel M. Vasquez, Maureen Taylor Public relations and crisis communication / Matthew W. Seeger, Timothy L. Sellnow, Robert R. Ulmer Public relations as contested terrain / George Cheney, Lars Thøger Christensen The dynamics of change in public relations practice / Robert L. Heath The mystery of public relations / Fritz Cropp, J. David Pincus Defining the relationship between public relations and marketing / James G. Hutton Extending strategic planning to communication tactics / Laurie J. Wilson Public relations and the question of professionalism / Magda Pieczka, Jacquie L'Etang How feminist theory advanced the practice of public relations / Elizabeth L. Toth Public relations law / Michael G. Parkinson, Daradirek Ekachai, Laurel Traynowicz Hetherington Integrating planning and evaluation / Tom Watson Media effects research for public relations practitioners / Beth Olson Stewardship / Kathleen S. Kelly Activism / Michael F. Smith, Denise P. Ferguson Public relations and conflict resolution / Kenneth D. Plowman, William G. Briggs, Yi-Hui Huang Public relations and the ecology of organizational change / James L. Everett The centrality of organizational legitimacy to public relations practice / Maribeth S. Metzler Issues management : the paradox of the 40-year U.S. tobacco wars / Cornelius B. Pratt Using the collapse model of corporate image for campaign message design / Mary Anne Moffitt The workplace, undergraduate education, and career preparation / Gayle M. Pohl, Dee Vandeventer Accreditation / Bonita Dostal Neff Case studies and their use in public relations / John J. Pauly, Liese L. Hutchison Public relations and social responsibility / Emma L. Daugherty Public relations ethics / Kenneth D. Day, Qingwen Dong, Clark Robins Ethics in public relations / Patricia A. Curtin, Lois A. Boynton Public relations between universality and particularity / Tanni Haas The measurement of ethics / Kathie A. Leeper Learning best practices from experience and research / Robert L. Heath A new order for public relations / H.R. Hutchins Best practices in the public relations agency business / Catherine L. Hinrichsen Strategic media planning / Kirk Hallahan Improving corporate and organizational communications / Dean Kazoleas, Alan Wright Crisis communication / Kathleen Fearn-Banks Anticipatory model of crisis management / Bolanle A. Olaniran, David E. Williams Corporate apologia / Keith Michael Hearit Race and reputation / Gail F. Baker Relationships within communities / Laurie J. Wilson Managing community relationships to maximize mutual benefit / John A. Ledingham, Stephen D. Bruning