Demographics: a guide to methods and data sources for media, business, and government

1. Introduction : demographics in the media, business, and government

2. Basic concepts, definitions, and geography of demography

3. Basic demographic measures and methods

4. National sources of demographic and socioeconomic data

5. State and local data sources

6. General principles of effective communication of demographic and other quantitative data

7. Principles for interpreting demographic data and data-based analytical findings

8. Examples of the use and misuse of demographic data

9. Summary and suggestions for maintaining and expanding your knowledge base.