Shaping information: the rhetoric of visual conventions

Visual language, discourse communities, and the inherently social nature of conventions

What's conventional, what's not : a perceptual and rhetorical tour

The origins and authority of visual language : factors that shape and transform conventions

The mutability of conventions : emergence, evolution, decline, revival

The grip of conventions : how it develops and its consequences for readers, designers, and researchers

The slipperiness of conventions : breakdowns, misdirection, and other problems of interpretation.