Robert Morris: America's first financier
Cyrus McCormick's reaper and the industrialization of farming
John D. Rockefeller and the modern corporation
- J. P. Morgan saves the country
Henry Ford and the Model T
Charles Merrill and the democratization of stock ownership
David Sarnoff, RCA, and the rise of broadcasting
Walt Disney and his family-entertainment empire
John H. Johnson: finding the black consumer
David Ogilvy and the creation of modern advertising
Ray Kroc, McDonald's, and the fast-food industry
Betting the company: Joseph Wilson and the Xerox 914
American Express and the charge card
Mary Kay Ash and her corporate culture for women
Intel's microprocessor and the computer revolution
Sam Walton, Wal-Mart, and the discounting of America
William McGowan and MCI: a new world of telecommunications
The turnaround at Harley-Davidson
Kohlberg Kravis Roberts & Co. and the leveraged buyout
William Gates and the dominance of Microsoft.
