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Marketing myths that are killing business: the cure for death wish marketing
Marketing myths that are killing business: the cure for death wish marketing
Author
Clancy, Kevin J
Publisher
McGraw-Hill
Publication Date
1995, c1994
Language
English
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Table of Contents
From the Book - 1st McGraw-Hill pbk. ed.
Business performance
Marketing planning
Marketing department organization
Marketing decision making
Marketing research
Marketing climate
New products
Targeting
Positioning
Advertising
Media planning and scheduling
Promotion
Public relations
Pricing
Sales force management
Direct marketing
Retailing
Customer service
Test marketing
Measuring marketing performance.
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Subjects
Subjects
Marketing
More Details
Contributors
Shulman, Robert S.,1951
ISBN
9780070111240
9780070113619
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