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Advertising strategy: creative tactics from the outside/in
Advertising strategy: creative tactics from the outside/in
Author
Altstiel, Tom
Publisher
Sage Publications
Publication Date
c2006
Language
English
Book
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Description
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NoveList
Published Reviews
Table of Contents
From the Book
Copy and creativity
Getting started
Issues in a changing marketplace
Concepting
Design for writers
Campaigns
Headlines and taglines
Body copy
Print
Out-of-home
Direct mail
Radio
Television
Internet
Promotions and point of purchase
Business-to-business
Selling it.
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Subjects
Subjects
Advertising
More Details
Contributors
Grow, Jean
ISBN
9781412917964
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