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Serving the ageless market: strategies for selling to the fifty-plus market
Serving the ageless market: strategies for selling to the fifty-plus market
Author
Wolfe, David B
Publisher
McGraw-Hill
Publication Date
c1990
Language
English
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Subjects
Subjects
Consumer behavior
Consumer behavior -- United States
Management
Marketing
Marketing -- United States -- Management
Older consumers
Older consumers -- United States
More Details
ISBN
9780070714069
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